The Best Times to Post on Social Media for Maximum Reach

Posting great content is important, but if your audience isn’t online to see it, your efforts could go unnoticed. Knowing when to post on social media can significantly impact your engagement, visibility, and overall growth. With algorithms prioritizing recent and relevant content, timing plays a crucial role in ensuring your posts reach the maximum number of people.

General Best Times to Post on Social Media (2025)

While the ideal posting times can vary depending on your industry, audience, and platform, here are some general guidelines based on recent social media studies:

1. Instagram

• Best Days: Tuesday, Wednesday, and Thursday

• Best Times:

  • Morning: 7 AM – 9 AM (People checking their phones after waking up)

  • Midday: 11 AM – 1 PM (Lunch break scrolling)

  • Evening: 6 PM – 9 PM (Relaxing after work/school)

• Worst Time: Late night (after 10 PM) and early morning (before 6 AM)

2. Facebook

• Best Days: Tuesday, Wednesday, and Friday

• Best Times:

  • Mid-morning: 9 AM – 11 AM

  • Afternoon: 1 PM – 3 PM (People scrolling during breaks)

• Worst Time: Late at night (past 10 PM) and weekends (except Sunday evening)

3. Twitter (X)

• Best Days: Monday to Thursday

• Best Times:

  • Early morning: 7 AM – 9 AM (Commuters checking news and updates)

  • Lunch hour: 12 PM – 1 PM

  • Late afternoon: 5 PM – 6 PM

• Worst Time: Late night (past midnight) and weekends

4. LinkedIn

• Best Days: Tuesday, Wednesday, and Thursday (Professional audience)

• Best Times:

  • Morning: 7 AM – 9 AM (Before work)

  • Midday: 12 PM – 1 PM (Lunch break networking)

  • Early evening: 5 PM – 6 PM (After work browsing)

• Worst Time: Evenings and weekends (except for Sunday nights)

5. TikTok

• Best Days: Tuesday, Thursday, and Saturday

• Best Times:

  • Morning: 9 AM – 11 AM

  • Afternoon: 2 PM – 5 PM

  • Night: 7 PM – 10 PM (High entertainment consumption)

• Worst Time: During work/school hours (except lunch breaks)

6. Pinterest

• Best Days: Saturday and Sunday

• Best Times:

  • Evening: 8 PM – 11 PM

  • Early morning: 6 AM – 9 AM

• Worst Time: Office hours (9 AM – 5 PM on weekdays)

HOW TO FIND YOUR BEST POSTING TIME

While these are general guidelines, the best way to determine your ideal posting times is to analyze your audience’s behavior. Here’s how:

1. Check Platform Insights

Most social media platforms offer analytics tools (Instagram Insights, Facebook Business Suite, TikTok Analytics, etc.) where you can see when your followers are most active.

2. Experiment and Track Performance

Try posting at different times throughout the week and track engagement rates (likes, comments, shares). Identify patterns and adjust accordingly.

3. Consider Your Audience’s Time Zone

If your audience is global, find a balance between different time zones to maximize visibility across regions.

4. Stay Updated on Algorithm Changes

Social media algorithms constantly evolve. Follow industry trends and adjust your posting strategy as needed.

Final Thoughts

Timing is a crucial factor in maximizing your reach on social media, but it’s not the only one. Content quality, engagement, and consistency matter just as much. Use these guidelines as a starting point, but always analyze your own data to refine your posting schedule.

By posting at the right time and delivering valuable content, you’ll boost engagement, grow your following, and make the most out of every post!